Overview
Fraser Dental Clinic is a dental clinic located in Vancouver. Acknowledging that dental treatments in Canada may appear more costly than in Japan, I tried to create a website that emanates sophistication and friendliness, catering to apprehensive customers.
- Type
- Personal Project
- Role
- Design and web development
- Duration
- 1 month
Challenge
I identified a universal challenge that deterred individuals from essential dental care: the overwhelming fear linked to dental visits. The unsettling sound of drills and the fear of pain created a formidable barrier, preventing oral health prioritization. Committed to change, I embarked on a mission to infuse tranquility and reassurance into potential patients.
Solution
To make dental visits more comfortable, I did two things. First, I picked green as the primary color because it's calming and reminds us of nature. This helps people feel less worried. Second, I made the pictures look softer and lighter. Understanding how colors and emotions work together, I aimed to create a friendlier and more relaxed dental experience.
