Overview
Lizzy Frizzy Bakery is known for its custom-themed cookies and cakes and cookie decorating classes for beginners and intermediates. This project aimed to build a strong online presence by creating a professional website and cohesive brand identity. The website showcases its unique creations and communicates services.
- Type
- Client Project
- Role
- UI/UX and WordPress development
- Duration
- 5 months
Challenge
Lack of credibility and trustworthiness
Without a professional website, Lizzy Frizzy Bakery struggled to establish credibility and trust with potential clients.
Poor communication of service offerings
The range of services provided by Lizzy Frizzy Bakery was not adequately communicated due to the lack of a clear and structured online presentation.
Limited client engagement and accessibility
The bakery lacked a central platform where clients could easily access information, make inquiries, and place orders.
Goals
Establish a professional website
Develop a user-friendly, visually appealing website that enhances Lizzy Frizzy Bakery's credibility. The website should provide detailed information about the bakery’s services, showcase their portfolio, and offer functionalities such as placing orders.
Create a distinctive brand identity
Design a cohesive branding materials that reflect the professional and experienced nature of Lizzy Frizzy Bakery. This branding should be consistent across all platforms and marketing materials, helping to establish a strong, recognizable brand presence.
Improve service communication
Develop clear and concise content that effectively outlines the bakery's range of services. This will help potential clients understand what Lizzy Frizzy Bakery offers, making it easier for them to make informed decisions and inquiries.
User persona
The user personas, Sarah and Amanda, represent key target audiences with distinct needs. Both require a website that effectively communicates offerings, builds trust, and provides a user-friendly interface for engagement and transactions.
User journey map
Competitor analysis
Information architecture
Wireframe
To create the initial low-fidelity wireframes for Lizzy Frizzy Bakery's website, we sought inspiration from the references provided by the client and other websites with similar features. Each team member created their own low-fi wireframes, and we collaboratively discussed the pros and cons of each version. This collaborative approach allowed us to incorporate the best features from all designs into new, refined wireframes.
Design system
Lizzy Frizzy Bakery's design system evokes a French vibe with elegance and sophistication. It features baking-related illustrations and adheres to the current brand colors, ensuring consistency and charm. This cohesive design reflects the bakery's artistic approach, creating an inviting and memorable online experience.
Feedback
I want to thank you for the amazing design you created for my baking website, it's been so useful for me not only because the design is clean and beautiful but because navigating in it is easy and user-friendly. Companies have a more formal view of my business and I can promote all my creations with one click of a button. You made it so easy for me to understand how to upgrade it and how it works even though technology is not my strongest suit. I'm very appreciative of you and how professional you are, very happy and grateful for your service.
